The Click and Mortar Podcast

The Click and Mortar Podcast

By EIC Agency

The Click and Mortar Podcast dives deep into how businesses grow through marketing—both digital and traditional.

We interview leaders from online and brick-and-mortar businesses, uncovering the exact tactics that drive success or how they improve the marketing world for brands. This isn’t just surface-level strategy; we explore what worked, what didn’t, and how they made it happen. Whether you're growing an e-commerce brand or a local shop, we deliver actionable insights to help you succeed in the click-and-mortar world. Subscribe and start building your growth story today
Currently playing episode

The REAL Math Behind Profitable Marketing

The Click and Mortar PodcastJan 06, 2025

00:00
14:59
How Much Should You REALLY Spend on Digital Ads?

How Much Should You REALLY Spend on Digital Ads?

Stop throwing money at digital ads without a strategy! In this episode, we break down the science of determining your ideal ad spend, minimum platform budgets, and the timeline you need for true ROI. Learn why patience matters and how to work backwards from your business goals to set a winning ad budget.


Jan 13, 202506:10
The REAL Math Behind Profitable Marketing

The REAL Math Behind Profitable Marketing

Stop throwing money at marketing without knowing if it works! In this episode of Click and Mortar, Mike and Dustin from EIC Agency break down exactly how to track and calculate your marketing ROI. Whether you're just starting out or looking to optimize your current tracking systems, this episode gives you the exact formula for success.

Jan 06, 202514:59
How to Create Compelling Marketing Offers

How to Create Compelling Marketing Offers

Marketing experts Mike Patterson and Dustin Trout of EIC Agency reveal why discounts aren't enough and how to create offers that actually convert on the Click and Mortar Podcast. Learn how the right offer can 4x your marketing returns, understand your audience's true needs, and transform your business strategy.

Dec 14, 202411:13
Dr Augustine Fou of Fou Analytics

Dr Augustine Fou of Fou Analytics

Dr. Augustine Fou reveals the hidden world of digital ad fraud: 50% bot traffic, fake audiences, and how small businesses can protect their marketing dollars. Learn insider strategies to combat bot fraud, understand true ad performance, and maximize your advertising ROI. Uncover the truth behind programmatic advertising, audience targeting, and conversion metrics.

Dec 11, 202435:35
Shaun Clark of GoHighLevel

Shaun Clark of GoHighLevel

Shaun Clark, co-founder of GoHighLevel, shares game-changing strategies on the EIC Podcast, offering insights that empower small businesses and agencies to thrive in the digital landscape. Whether you’re a budding entrepreneur or a seasoned marketer, his approach to lead generation and automation can reshape your business success.


Dec 11, 202430:41