Game Changers: The Business of Sports

Game Changers: The Business of Sports

By Pablo Ferreira

Game Changers dives into the business behind sports—exploring sponsorships, marketing, media rights, and innovation. From football to esports, we break down how the industry evolves, who’s shaping it, and what’s next. Join us for expert insights, case studies, and bold discussions on the future of sports
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Phil Knight Meets Yvon Chouinard: Lessons from Shoe Dog and Let My People Go Surfing

Game Changers: The Business of SportsJan 29, 2025
00:00
16:35
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth

Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth

Women's sports are experiencing substantial growth across various metrics. Corporate sponsorships have surged, evidenced by significant investment increases and major brands actively seeking partnerships with women's leagues. Viewership numbers are also breaking records, as seen in both the WNBA and general women's sports broadcasts, indicating heightened public interest. This surge in interest is translating into substantial financial growth, with projections estimating revenue in women's sports to reach ÂŁ1 billion in the UK and globally surpassing $1 billion in 2024. This transformation signals a promising era for female athletes and a strengthening economic impact on the broader sports industry.

Mar 13, 202554:43
Episode 11: Esports Meets the Big Leagues: How Competitive Gaming is Redefining Global Sports Culture

Episode 11: Esports Meets the Big Leagues: How Competitive Gaming is Redefining Global Sports Culture

The article provides a comprehensive overview of competitive video gaming, tracing its history from early arcade beginnings in the 1970s to the multi-billion-pound industry of today. It highlights key milestones and developments, including the debate around classifying esports as a "sport" and its inclusion in events such as the Olympic Esports Games. The discussion also covers game design considerations for competitive play, the structure of leagues, tournaments, teams, and player dynamics. Additionally, the article explores ethical, health, and economic criticisms associated with esports, as well as media coverage and the legal aspects of gambling within the industry.


Mar 11, 202516:47
Episode 9: New Game, New Rules: How This Season’s European Leagues Are Reshaping Audiences and Sponsorships

Episode 9: New Game, New Rules: How This Season’s European Leagues Are Reshaping Audiences and Sponsorships

European football is experiencing significant changes in its structure, audience engagement, and sponsorship models for the 2024-2025 season. Leagues are modifying competition formats and financial regulations, while broadcasters are prioritising streaming and short-form content to capture younger audiences. AI-driven fan engagement is also becoming increasingly prevalent. Sponsorship dynamics are shifting towards tech companies, localised brand deals, and sustainable partnerships. These transformations aim to create a more dynamic, digital, and financially sound future for European football.

Mar 04, 202512:45
Episode 10: The Business of Rivalries: How Iconic Clashes Drive Revenue and Global Appeal

Episode 10: The Business of Rivalries: How Iconic Clashes Drive Revenue and Global Appeal

 These high-stakes matchups drive increased viewership, ticket sales, and merchandise purchases. Broadcasting rights fetch higher prices as networks compete to air these popular games. Furthermore, sponsorships and advertising revenue surge as brands seek association with marquee rivalry events. Examples like El Clásico and Lakers vs. Celtics illustrate how these rivalries boost league popularity and financial success on a global scale.

Mar 03, 202512:13
The Saudi Sports Boom: Can the Middle East Buy Global Football?

The Saudi Sports Boom: Can the Middle East Buy Global Football?

In this episode of ComSpor, we dive into Saudi Arabia's massive investments in global football—from acquiring top-tier players like Cristiano Ronaldo and Neymar to securing hosting rights for the 2034 FIFA World Cup. We explore how the Saudi Public Investment Fund (PIF) is reshaping the football landscape by taking over clubs like Newcastle United, luring European stars with record-breaking contracts, and hosting major events like the Spanish Super Cup. But is this a sustainable sports revolution, or just a case of sportswashing? Join us as we analyze the business, politics, and future of Saudi Arabia’s football ambitions.

Feb 25, 202512:05
 From Kits to the Metaverse: Innovative Sports Sponsorship in Europe
Feb 18, 202526:23
Gerard Piqué’s Vision for the Future of Sports
Feb 13, 202526:23
 From Free Kicks to Paywalls: The Monetization of European Football.
Feb 11, 202524:43
 Serie A’s Golden Era: Why Italian Football Lost Its Shine
Feb 06, 202517:30
Beyond the Logo: Best Practices in Sports
Feb 04, 202513:46
Dominating the Game: The Premier League and Champions League Stories
Jan 30, 202513:28
Phil Knight Meets Yvon Chouinard: Lessons from Shoe Dog and Let My People Go Surfing
Jan 29, 202516:35