
Game Changers: The Business of Sports
By Pablo Ferreira


Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth
Women's sports are experiencing substantial growth across various metrics. Corporate sponsorships have surged, evidenced by significant investment increases and major brands actively seeking partnerships with women's leagues. Viewership numbers are also breaking records, as seen in both the WNBA and general women's sports broadcasts, indicating heightened public interest. This surge in interest is translating into substantial financial growth, with projections estimating revenue in women's sports to reach ÂŁ1 billion in the UK and globally surpassing $1 billion in 2024. This transformation signals a promising era for female athletes and a strengthening economic impact on the broader sports industry.

Episode 11: Esports Meets the Big Leagues: How Competitive Gaming is Redefining Global Sports Culture
The article provides a comprehensive overview of competitive video gaming, tracing its history from early arcade beginnings in the 1970s to the multi-billion-pound industry of today. It highlights key milestones and developments, including the debate around classifying esports as a "sport" and its inclusion in events such as the Olympic Esports Games. The discussion also covers game design considerations for competitive play, the structure of leagues, tournaments, teams, and player dynamics. Additionally, the article explores ethical, health, and economic criticisms associated with esports, as well as media coverage and the legal aspects of gambling within the industry.

Episode 9: New Game, New Rules: How This Season’s European Leagues Are Reshaping Audiences and Sponsorships
European football is experiencing significant changes in its structure, audience engagement, and sponsorship models for the 2024-2025 season. Leagues are modifying competition formats and financial regulations, while broadcasters are prioritising streaming and short-form content to capture younger audiences. AI-driven fan engagement is also becoming increasingly prevalent. Sponsorship dynamics are shifting towards tech companies, localised brand deals, and sustainable partnerships. These transformations aim to create a more dynamic, digital, and financially sound future for European football.

Episode 10: The Business of Rivalries: How Iconic Clashes Drive Revenue and Global Appeal
These high-stakes matchups drive increased viewership, ticket sales, and merchandise purchases. Broadcasting rights fetch higher prices as networks compete to air these popular games. Furthermore, sponsorships and advertising revenue surge as brands seek association with marquee rivalry events. Examples like El Clásico and Lakers vs. Celtics illustrate how these rivalries boost league popularity and financial success on a global scale.

The Saudi Sports Boom: Can the Middle East Buy Global Football?
In this episode of ComSpor, we dive into Saudi Arabia's massive investments in global football—from acquiring top-tier players like Cristiano Ronaldo and Neymar to securing hosting rights for the 2034 FIFA World Cup. We explore how the Saudi Public Investment Fund (PIF) is reshaping the football landscape by taking over clubs like Newcastle United, luring European stars with record-breaking contracts, and hosting major events like the Spanish Super Cup. But is this a sustainable sports revolution, or just a case of sportswashing? Join us as we analyze the business, politics, and future of Saudi Arabia’s football ambitions.





Beyond the Logo: Best Practices in Sports
Sponsorship is more than just placing a logo on a jersey—it's about creating immersive, interactive experiences that connect with fans. In this episode, we explore best practices in sponsorship activation, highlight successful brand strategies, and analyze how companies like Nike, Heineken, and Red Bull engage audiences beyond traditional advertising.
For more insights on the business of sports, visit ComSpor.
This podcast is part of the 5 Communities, 5 Weeks project. 🚀

Dominating the Game: The Premier League and Champions League Stories
How have the Premier League and the Champions League evolved in parallel? This episode examines their financial growth, broadcasting power, and influence on global football culture.
For more insights on the business of sports, visit ComSpor.
This podcast is part of the 5 Communities, 5 Weeks project.

Phil Knight Meets Yvon Chouinard: Lessons from Shoe Dog and Let My People Go Surfing
A deep dive into the philosophies behind two of the most influential brands in sports and outdoor apparel—Nike and Patagonia. We explore how Phil Knight and Yvon Chouinard built their businesses and what lessons the sports industry can take from their journeys.
For more insights on the business of sports, visit ComSpor.
This podcast is part of the 5 Communities, 5 Weeks project. 🚀