Twinning Strategy: Leadership and Scaling for Small Businesses

Join us in Episode 62 of "Cut the Clutter" as we chat with Garrett Delph, a serial entrepreneur and operational expert on transforming your business for success.Jump into the importance of operational health, the rapidly evolving world of AI, and how to create a clutter-free organizational culture that empowers your people. Embrace the chaos and discover how to turn challenges into powerful opportunities for growth. #BusinessTransformation #Entrepreneurship #OperationalExcellence #AI #Leadership #WorkplaceWellness #ClutterFree #SuccessMindset

In this lively episode, we dive into the world of entrepreneurship with Joseph Anderson, the co-founder and CEO of Connects e-commerce. Joseph shares his inspiring journey from recognizing the pains of manual data entry—shaped by his mother’s experiences—to creating a thriving business that enhances e-commerce operations by seamlessly syncing accounting and sales channels.What makes this chat particularly engaging is the candid exploration of keeping mentally balanced in the entrepreneurial space. Joseph offers invaluable insights into his personal strategies for maintaining mental well-being while navigating the challenges of scaling a business. He highlights the importance of customer service, the power of personal connections, and the need for ongoing adaptation. With a touch of humor, Joseph recounts his recent public speaking escapades, which serve as a metaphor for the unpredictable yet rewarding journey of starting a business. This episode is a treasure trove of inspiration and wisdom for budding entrepreneurs and seasoned business owners alike who aim to strike a balance between professional growth and mental health.Tune in for a dose of genuine advice, compelling anecdotes, and a few laughs along the way!#Entrepreneurship #MentalHealth #BusinessGrowth #Ecommerce #CustomerService #StartupJourney #ConnectsEcommerce #Inspiration #Leadershiphttps://youtube.com/live/BxBntUDAwmY

In this podcast, we celebrate Pi Day with Andrew Apicello, the Chief Business Officer at Sentauri, and dive deep into the intersection of science and marketing. Andrew sheds light on the unique challenges of marketing in the STEM space, especially when dealing with scientists who are, let's face it, notoriously skeptical! He shares how narratives and trust play crucial roles in making a sale, contrasting the emotional nuances of marketing with the rigor of scientific data. As they discuss the importance of aligning sales and science, Andrew emphasizes that building trust is pivotal and that the best products are created when both teams work together, respecting each other’s strengths and perspectives. Filled with insights about startups, trust, and human connections in business, this episode is a must-listen for anyone navigating the complex world of science and marketing.So grab a slice of Pi, tune in, and discover why jumping off cliffs (figuratively speaking) might just lead to amazing discoveries in entrepreneurship!#STEM #Marketing #Trust #Entrepreneurship #Podcast #Science #StartupLife #Storytellinghttps://youtube.com/live/7GKknL94nss

Join us for an inspiring episode as we chat with Cullie Poseria, founder of the upcoming **The Bar Nun Life**—a game-changing venue in NYC’s non-alcoholic scene! Dive into her entrepreneurial journey, uncovering the hurdles and triumphs faced along the way. This enlightening conversation explores how Cullie plans to build a vibrant community around sober socializing, offering a fresh perspective on nightlife and wellness. Tune in to learn how creativity and passion can reshape our social experiences—and why it’s time to celebrate a life without alcohol! 👉 Follow for more engaging stories of innovation and empowerment. #BarNunLife #WomenInBusiness #SoberCurious #Entrepreneurship #NonAlcoholic #NYCNightlife #CommunityWellness #InnovativeThinking #WomensMonth #HealthyLifestylehttps://youtube.com/live/ShexFBnslgg

In this lively episode, host welcomes Heidi Hackamer, a dynamic strategy consultant, to delve deep into the essence of connection and storytelling in today's rapidly changing world. Heidi shares insights from her journey of moving from bustling New York City to the tranquility of rural Pennsylvania, leading her to a newfound appreciation for tangible experiences and community. The conversation explores how technological advancements, particularly AI, are reshaping our understanding of human interaction and connection to our surroundings. Heidi passionately discusses the role of storytelling in business strategy, emphasizing that effective narratives are crucial for leadership and organizational alignment. They touch on the paradox where some organizations thrive on a compelling story while others stagnate without one. As Heidi navigates the complexities of assisting various organizations, she emphasizes the importance of authenticity and emotional engagement in the workplace. With a riveting blend of humor and profound insights, this episode highlights the evolving relationship we share with technology, nature, and one another.#StorytellingMatters, #CommercialWisdom, #HumanConnection, #StrategyOverTech, #MarketingWithHeart, #DigitalVsHuman, #BrandEssence, #EmpathyInBusiness, #MarketingStrategy, #CommunityConnection, #TangibleRelationships, #InnovateWithPurpose

In this lively discussion, Lori Bower, the president of Bowercom, reflects on the challenges of sticking to marketing advice when running a small business. She shares insights about the importance of planning and not engaging in "random acts of marketing." Lori highlights the struggles of consistently developing a business strategy, even for someone with expertise in the field. The hosts explore the necessity of hiring coaches for accountability, the role of consistent communication in fundraising, and the value of targeted marketing. The conversation emphasizes building relationships with clients and the significance of personal connections in business development.#MarketingStrategy, #BusinessCoaching, #SmallBusinessGrowth, #BrandPlanning, #CommunityEngagement, #AccountabilityCoaching, #DigitalMarketing, #FundraisingTips, #IntentionalMarketing, #CustomerRelationships, #MarketingJourney, #StrategicPlanning#TwinningStrategy #Podcast #ScalingBusiness #SmallBusinesses #NonProfithttps://youtube.com/live/ZWer-RkDXXE

Join us in this enlightening episode of Twinning Strategy as we chat with Rebecca Vickers about the magic of AI in marketing! Discover how to shift from tedious manual methods to smart automation that boosts efficiency and creativity. Rebecca breaks down the complexities of embracing AI with humor and insightful anecdotes, while sharing strategies to overcome apprehensions around this powerful tool. Grab your earbuds and get inspired to evolve your marketing game! 🌟#AI #Marketing #Operations #Podcast #Innovation #DigitalMarketing #Automation #Creativity #MarketingTrends

Join us on *Twinning Strategy* for an engaging exploration of niche targeting in marketing and the impacts of AI on the job market. This week, we chat with Abdul Rastagar, a seasoned marketing expert, who shares valuable insights into the evolving landscape of healthcare marketing and the role of technology in the industry. Discover how to navigate changes and seize opportunities in a world increasingly defined by artificial intelligence. Get ready for thoughtful conversations that will inspire you to think creatively and strategically about the future of work!#MarketingStrategy #AIInsights #HealthcareMarketing #JobMarketTrends #Innovation #NicheTargeting #DigitalTransformation #TwinningStrategy #Networking #ProfessionalGrowth

Join us for a delightful blend of wine wisdom and laughter in Episode 54, where two wine gurus share their secrets on building customer loyalty through unforgettable wine experiences. Explore the charming personalities of Steven Nasiatka and Jean-Charles Boisset of the Boisset CVollection as they navigate the fascinating world of wine, twin life, and innovative marketing strategies. Whether you're a seasoned sommelier or a casual sipper, there’s something here for everyone! Get ready to uncork some fun! #WineTalk #CustomerLoyalty #WineExperiences #SommelierInsights #TwinTales #WineCommunity #PodcastFun #WineCulture #Cheers

Join us for a riveting discussion on the intersection of healthcare and technology featuring Talal Ali Ahmad, CEO of Predictive Healthcare! Discover how this groundbreaking platform helps monitor surgical wounds to reduce complications and enhance patient recovery. Talal shares his inspiring journey and the innovative solutions that marry cutting-edge technology with genuine healthcare needs. Don't miss this insightful episode that highlights the future of healthcare and the critical role of AI in patient management. Tune in! #PredictiveHealthcare #AIinHealthcare #DigitalHealth #PatientCareInnovation #SurgicalRecovery #TalalAliAhmad #HealthcareTechnology #HealthTech #MedicalAI #PatientExperience

In this week's episode hosts Jeff and Eric welcome the insightful Sally Foley Lewis, an expert in leadership and professional development. Sally dives into the critical role of middle managers in organizations, exploring their unique position as both conduits of communication and support networks for frontline workers. The conversation emphasizes how often business success hinges on the development of these essential team members. They discuss the differences between middle management in small and large companies and musings regarding why many aspiring professionals shy away from management roles. With anecdotes and candid insights, Sally highlights the importance of fostering a culture where middle managers are empowered and trained rather than viewed as mere administrative hurdles. The conversation wraps up with a reminder of the responsibility C-suite leaders have in investing in their middle managers to drive organizational success. Join us for a vibrant conversation that emphasizes the importance of middle management and offers actionable insights to nurture these pivotal roles in any organization. #Leadership #MiddleManagement #ProfessionalDevelopment #BusinessSuccess #Empowerment #Coaching #CareerGrowth #ManagementMatters #OrganizationalCultureIn this week's episode hosts Jeff and Eric welcome the insightful Sally Foley Lewis, an expert in leadership and professional development. Sally dives into the critical role of middle managers in organizations, exploring their unique position as both conduits of communication and support networks for frontline workers. The conversation emphasizes how often business success hinges on the development of these essential team members. They discuss the differences between middle management in small and large companies and musings regarding why many aspiring professionals shy away from management roles. With anecdotes and candid insights, Sally highlights the importance of fostering a culture where middle managers are empowered and trained rather than viewed as mere administrative hurdles. The conversation wraps up with a reminder of the responsibility C-suite leaders have in investing in their middle managers to drive organizational success. Join us for a vibrant conversation that emphasizes the importance of middle management and offers actionable insights to nurture these pivotal roles in any organization. #Leadership #MiddleManagement #ProfessionalDevelopment #BusinessSuccess #Empowerment #Coaching #CareerGrowth #ManagementMatters #OrganizationalCulture

Join us in a captivating discussion with marketing trailblazer Brian Alves, as we unravel the mysteries and marvels of AI in marketing! From job security to innovative strategies, we quench jump in to the evolving landscape of Marketing in 2025. Discover how AI agents are reshaping the industry, the importance of human creativity, and a sprinkling of humor along the way. Don’t miss this insightful episode that will inspire you to embrace change and think outside the box! #AI #Marketing #Innovation #DigitalMarketing #Podcast #BusinessGrowth #FutureOfWork #TechTrends #Creativity #MarketingStrategies #BrianAlves #AdventuresInAI

Join us on the 50th episode as we celebrate the new season with Paul Jaminet from Angiex, a biotech innovator on a quest to transform cancer treatment. Dive into the complex world of antibody drug conjugates and hear about the challenges of securing funding, market trust, and the grit it takes to forge ahead in the biotech space. This is a must-listen for anyone interested in the future of healthcare and the pioneers who are making it happen!

Join us for the season finale of our podcast where we chat with Candace Fredenberg, an inspiring entrepreneur who transformed her career into a force for social change with her venture, Untapped Potential. Discover her journey from the corporate world to empowering women re-entering the workforce, and learn about the importance of timing, networking, and challenging traditional hiring practices. If you're passionate about gender equality in the workplace or interested in entrepreneurship, this episode is a must-listen! #Podcasts #Business #Entrepreneurship #WomenInBusiness #GenderEquality #Networking #UntappedPotential #CareerGrowth #SocialEnterprise,#podcast, #marketing, #businesspodcast,#Scaling,#business,#smallbusinessowner,#entrepreneur,#entrepreneurship,#motivation,#businessowner

Join us for a hoppy adventure as we sit down with Tim Pewitt of Wet Ticket Brewing! 🍻 Discover how a finance pro turned beer lover embarked on a passionate journey to craft delicious brews right from New Jersey. 🏆 From his initial home brewing experiences to overcoming the challenges of launching a thriving brewery, Tim shares his insights, stories, and a few laughs along the way. Whether you’re a beer aficionado or just curious about the brewing process, this episode is sure to entertain and inspire! #CraftBeer #Podcast #BrewingJourney #WetTicketBrewing #CommunitySupport #Entrepreneurship #NewJerseyBrews #BeerLovers #HoppyHour #JerseyDrones

Dive into the world of employment law with Elisa Filman from Rodman Employment Law! In this episode, we explore critical topics such as navigating workplace holiday parties, managing remote work policies, and the must-know laws every business should understand. Whether you're a budding entrepreneur or an experienced manager, this engaging conversation will empower you with knowledge and insights to help navigate the complex landscape of employment law. Discover how to create a positive workplace culture while avoiding common pitfalls. #EmploymentLaw #WorkplaceCulture #Podcast #HR #BusinessLeadership #LegalAdvice #RemoteWork #EmployeeRights #SmallBusiness #MentalHealth #DiversityInTheWorkplace #ManagementTips

In this engaging episode of the podcast, the conversation centers around the transformative landscape of marketing. Hosts Jeff , Eric and Elena sit down with the marketing mavena Claudia Gilman, whose vast experience spans international markets and various aspects of marketing evolution. From discussing the stark contrast of media consumption between past decades and today's instant gratification culture to exploring how nostalgia influences marketing strategies, they delve into the heart of what makes a brand resonate in today's fast-paced environment. Claudia reflects on the rapid changes ushered in by technology and the increased expectation for marketers to learn and adapt swiftly. She brings up the interesting dynamic of working in startups versus established companies, where versatility, creativity, and hands-on problem-solving become essential. As they discuss the impact of generative AI and cultural nuances in international markets like Brazil, the trio muses on the balance between maintaining brand strategy amidst a fragmented content landscape and the pressures of driving immediate sales. Listeners get an inside look at the marketing world through Claudia's perspectives, anecdotes, and thoughtful insights on navigating this complex industry. 🌟 **Takeaway**: Embrace change, cultivate adaptability, and harness creativity in the evolving marketing landscape. Learn to roll up your sleeves and make innovations happen, regardless of your organization’s size. 🌎✨ Join us for a captivating chat that blends nostalgia with the future of marketing—it's a must-listen! #MarketingTrends #DigitalTransformation #InternationalMarketing #NostalgiaMarketing #GenerativeAI #MarketingStrategy #BrandBuilding #CreativityInBusiness #Podcast #LearnAndAdapt

Join Eric Siegel, the man behind *The AI Playbook*, on a journey into the complexities of artificial intelligence and its tangible impact on modern business. Hosted by Eric, Jeffand Elena, this episode tackles the elusive quest for metrics that truly matter in AI projects. Discover how often data scientists drown in technical jargon while stakeholders struggle to make sound investment decisions. Gain insights into real-world examples that underline the necessity of aligning AI initiatives with clear business objectives. Whether you're a tech enthusiast or a business leader, get ready to transform your understanding of AI in the corporate world! #AI #MachineLearning #BusinessGrowth #PredictiveAnalytics #DataScience #ArtificialIntelligence #BusinessMetrics #Leadership #Innovation #Podcast

Join us in this enlightening episode as we chat with Ben Savage, CEO of Veritas Automata, about the thrilling intersection of AI, automation, and creativity! Explore how innovative tools can change the game for diverse industries, while pondering the delicate balance between technology and human ingenuity. Whether you're curious about prompt engineering or the future of corporate automation, this episode brings fresh insights and a dash of humor. Tune in and discover the exciting possibilities that lie ahead! #AI #Automation #Innovation #DigitalMarketing #VeritasAutomata #CreativityInTech #BenSavage #PodcastFun

Join hosts Jeff and Elena as they sit down with Michelle Conway to unravel the complexities of entrepreneurship! From the unique traits that define successful entrepreneurs to the significance of cultivating an entrepreneurial mindset, this episode is packed with insights that could reshape your professional journey. Dive deep into the evolving spirit of Gen Z entrepreneurship and discover how self-awareness plays a crucial role in fostering innovation and creativity. Tune in for a thought-provoking discussion filled with wisdom, laughter, and practical tips to help you embrace your own entrepreneurial potential! #Entrepreneurship #Mindset #GenZ #Innovation #Creativity #SelfAwareness #Business #Podcast #DigitalMarketing #SocialResponsibility

In a recent enlightening conversation with Christine Kern, a seasoned executive coach and co-founder of Realize, team dynamics took center stage. The dialogue emphasized the necessity for intentional team building and the shared responsibility all members have in fostering a productive environment. Christine’s insights illuminated numerous facets of teamwork, from the fundamental criteria that define effective teams to the intricate challenges leaders face when integrating new members. Christine began by discussing the foundational elements that constitute a successful team, emphasizing the importance of having a shared vision and goals. This clarity not only unites team members but also sets a common direction for their efforts. She highlighted how misconceptions often arise when teams assume they can operate effectively without deliberate work on team cohesion. In her experience, whether in sports or professional settings, teamwork requires ongoing practice and deliberate engagement to enhance performance levels. A particularly poignant part of the conversation revolved around the significance of a team's inception, especially when new members join. Christine stressed that introducing even one new person can reshape team dynamics. Therefore, existing members must recalibrate and establish a united approach to ensure smooth integration. This insight struck a chord, as the multifaceted nature of team relationships can often go unrecognized in fast-paced work environments. As the discussion progressed, the topic of leadership emerged. Christine underlined the critical role leaders play in not just setting expectations but also modeling the behavior they wish to see within their teams. Her anecdote about leaders who fail to create a supportive atmosphere resonated with many listeners, shining a light on how such actions can inadvertently lead to a toxic culture where negativity thrives. The importance of vulnerability and open communication was another key takeaway. Christine shared that teams flourish when leaders exhibit vulnerability themselves, as it encourages team members to do the same. By fostering an environment where individuals feel safe to express doubts and queries, teams can engage in meaningful conversations that elevate performance and promote trust. Throughout the discussion, Christine’s philosophy was clear: effective teams don’t just form; they require investment in terms of time and effort from all involved. Her experiences and reflections suggested that with the right foundational elements and commitment, teams can transform challenges into opportunities for growth. As the conversation wrapped up, Christine encouraged audience members to prioritize purposeful team building and to actively engage in the processes that promote unity and effectiveness. Her final piece of advice was straightforward yet powerful: “Be intentional about building teams.” With insights that blend practical experience with thoughtful reflection, Christine Kern’s guidance serves as a valuable resource for anyone looking to enhance their team dynamics and leadership skills moving forward. #TeamDynamics #Leadership #Teamwork #ExecutiveCoaching #Collaboration #WorkplaceCulture #Empowerment #TeamBuilding #Communication #Vulnerability #OrganizationalHealth #GrowthMindset

In this episode of Twinning Strategy, we catch up with Tony Scopellito - a marketer, advertising executive and a fiction writer. Tony shares stories from his times at GSK, Terri and Sandy adveritising agency, and now, his leap into the world of fiction with his book Chasing Arrows. Tone talked about brand management and advertising experiences shaping his approach to storytelling and what it’s like to transition from corporate life to creative writing. Tags: #MarketingStrategy #AdvertisingExecutive #AuthorLife #ChasingArrows #CareerEvolution #CreativeWriting #FictionAuthor #CorporateMarketing #BrandManagement #BookWriting #Storytelling #TwinningStrategyPodcast #Entrepreneurship #ScalingCreativity

In this episode, the interviewers welcomed Tyler Muse, a seasoned entrepreneur and founder of Lingo Live. Tyler's journey in the startup world is nothing short of remarkable. Having navigated through phases of hardship, scaling, and ultimately an exit from his previous venture, Tyler is now channeling his energy into a new venture, "Locus." Locutive aims to enhance customer experience by streamlining tedious tasks traditionally handled by customer success and support teams through advanced AI agents. Tyler pointed out that in today’s fast-paced tech landscape, especially with the rapid advancements in AI technology, entrepreneurs must be agile. The challenge lies in staying ahead of an evolving market where new competitors and innovations emerge almost daily. During the conversation, Tyler reflected on the marketing nuances he encountered while growing Lingo Live. Unlike companies with expansive marketing budgets, his startup often relied on targeted strategies, such as collaborating with other firms and utilizing creative guerrilla marketing tactics, due to its niche market. This nimble approach allowed Lingo Life to meet customers precisely where they were. Tyler's insights emphasized the importance of persistence, innovation, and a deep understanding of customer needs in navigating the start-up journey. He highlighted that successful founders are those who can pivot and adapt as they learn from the market and their customers. As he embarks on building Locus, Tyler is adamant about creating a meaningful impact and solving problems that genuinely resonate with customers. In closing, Tyler shared a heartfelt lesson: to pursue what you love. He believes that the dedication required to succeed in a startup is much more sustainable when driven by passion. This sentiment is vital, especially for budding entrepreneurs striving to make their mark in the ever-changing landscape of technology. This engaging discussion not only offers invaluable lessons for aspiring entrepreneurs but also gives insight into the challenge of building innovative solutions in an age where technology evolves at lightning speed. #Entrepreneurship #Startups #AI #Innovation #CustomerExperience #Marketing #BusinessGrowth #CoMarketing #VentureCapital #TechTalk #Locus #LingoLife

In a recent episode of a podcast, the hosts engaged in a rich discussion with Anna Lukasiak, a project management expert with a diverse background in finance, tech, and nonprofit sectors. The conversation illuminated various facets of project management, especially in tech-driven environments, and underscored the significance of communication, team structure, and adaptability in achieving project success. Anna opened by sharing how Fridays are instrumental for project managers to reflect on the past week and strategize for the forthcoming one. They often focus on compiling weekly status reports, assessing risks, and planning necessary escalations for pending issues. Interestingly, she highlighted the growing trend of companies implementing no-meeting Fridays, allowing project managers to dedicate uninterrupted time to their work. A significant portion of the conversation was dedicated to scaling software organizations effectively. Anna advocated for a streamlined team approach, suggesting that startups should replicate small, cross-functional teams of about seven to nine members as they scale. This strategy contrasts sharply with the common practice of expanding existing teams indiscriminately, which can lead to misalignment and inefficiencies in project delivery. The dialogue took a pivotal turn when discussing the intersection of project management with emerging technologies such as AI. Anna explained that while incorporating AI tools can enhance productivity, it requires a conscientious approach to resource management and team dynamics. Projects can falter when the lines of communication between technical teams and business owners break down, making it essential for all parties to maintain clarity about goals and deliverables. Throughout the episode, Anna emphasized the value of properly qualified project owners who can bridge the gap between technical teams and business needs. Such individuals are critical in ensuring that projects meet strategic objectives and adapt responsively to changes in requirements. She also spotlighted the frequent tendency for projects to derail due to a lack of initial alignment on project goals, showcasing the importance of setting clear expectations from the outset. In the final thoughts, Anna left the audience with a compelling reminder that effective project management is about enabling teams rather than constraining them. This perspective shifts the traditional view of project management from a mere oversight role to one of active facilitation and empowerment, fostering an environment where innovation can thrive. This engaging discussion serves as a reminder of the nuanced role that project managers play in orchestrating successful outcomes, especially in the fast-paced world of technology. It encourages current and aspiring project managers to adopt flexible strategies that prioritize alignment, communication, and teamwork. #ProjectManagement #AI #TechTalk #Teamwork #Leadership #SoftwareDevelopment #AgileMethodology #RemoteWork #StartupCulture #DataAnalytics #Innovation #ProfessionalDevelopment

Ahmed El Adl joins Elena, Eric and Jeff to talk about digital twins and where they can be used to enhance human analysis. #DigitalTwins #BusinessInnovation #TechTransformation #DigitalTwinExpert #SmartBusiness #FutureOfBusiness #DigitalTransformation #DataDrivenBusiness #AIandDigitalTwins #ScalableTech #BusinessGrowth #DigitalTwinTechnology #TechTrends#BusinessTech #FutureTech#DigitalInnovation #TechForBusiness #Entrepreneurship #ScalingStartups

Mark Izatt Global Brand Strategist and Founder Mission Critical & Communicating Luxury joined us this week to talk about keeping the luxury feel of your brand while you scale your company. #LuxuryBrands #MarketingStrategy #BrandExclusivity #Growth #DigitalTransformation #3DPrinting #ProductValue #CustomerExperience #LuxuryConsulting #MarketTrends #BrandManagement #InnovateForSuccess #Technology

#TalentAcquisition #StartupHiring #GlobalTalent #HiringTips #StartupSuccess #RecruitingExcellence #HiringStrategy #BuildGreatTeams #ExpertHiringAdvice #TalentStrategy #HireTheBest #TalentSearch #ScaleYourStartup #FindTopTalent #GreatTeamsGreatStartups #HiringSecrets #RecruitingTopTalent #GrowYourStartup #StartupRecruitment #FounderHiringTips #StartupLeadership #HiringForSuccess #RecruitmentTrends #NanIsenberg

Join us this week as we dive deep into the transformative world of personal branding with Rich Keller, a seasoned personal branding strategist known as "The Catalyst." In this thought-provoking episode, Rich shares his profound philosophy on identity beyond job titles #PersonalBranding #SelfDiscovery #CoreValues #Identity #CareerAdvice #MindsetShift #ProfessionalGrowth #RichKeller #ValueProposition #Authenticity #CorporateCulture #EmployeeWellbeing

Inga Wiele Author ad Founder of gezeitenraum GbR brings her deep knowledge of Design Thinking to discuss this disruptive approach to solve problems and building businesses. #DesignThinking #BusinessScaling #Innovation #Entrepreneurship #Startups #ScaleUp #CreativeProcess #UserExperience #GrowthMindset #BusinessStrategy #CustomerCentric #ProductDesign #LeanStartup #BusinessInnovation #DesignSprint  #podcast, #marketing, #businesspodcast ,#Scaling,#business,#smallbusinessowner,#entrepreneur,#entrepreneurship,#motivation,#businessowner

Jennifer Côté of Opalia foods had a vision with her co-founder, a vegan world that still had real dairy. Lab-grown meat is all the rage these days, but lab-grown milk is a less well explored, but just as pertinent area. Milk with less footprint, more humane conditions, etc. Jennifer discusses her journey to starting up a scientific business coming from a non-lab background.

Kim Allen, Executive Coach and Author of reLead and reEngage joins Twinning Strategy to discuss how leaders can improve their skillset despite the lack of investment in many corporate environments: #LeadershipGrowth #ManagerMindset #CoachingExcellence #LeadWithImpact #ManagerMentorship #LeadershipTips #TrainToLead #ElevateYourTeam #ManagerLeadership

Cam Owen of rBio brings a fascinating perspective on growing business in the 'scifi' reality of synthetic biology. How do you scale? market? educate? in a cutting edge technology space

Magdy Abdel-Malik taps into his deep experience building open innovation teams and working with startups and innovators to help them through the process.

Join us as we discuss omnichannel marketing and customer experience in the age of AI and social media with Katie Manty SVP of Omnichannel Marketing at Omnicom HEalth Group

Twinning Strategy welcomes our very own Jeff Sigel to talk about his new book, The Middle Matters: A Toolkit for Middle Managers and learn more about the Doer, Leader, Influencer framework, Jeff's writing process with a bit of added humor

Twinning Strategy welcomes Lydia Lysenkova to dive into how social media (from TikTok to LinkedIn to Facebook) drives marketing and business scaling

Twinning Strategy is join by Doris Shazier-Jackson, Author Coach, Consultant to talk about her book, 'Raising Justice: Lessons Learned through Motherhood' and about the interchange of ideas between parenting and leadership and how each role can help develop your skills in the other

Elena, Jeff and Eric interview Collette Rever of Open360.com to talk about giving feedback and how to build it into your company the right way from the start

Elena, Jeff and Eric discuss channel marketing with Heather K. Margolis of Channel Maven. How do you enable your downstream partners (resellers, service providers) to sell your products?

Elena, Jeff and Eric Interview Steve Swann, CSO/CBO of TandemAI to discuss the challenges in marketing/sales and BD for high tech, scientific products

Becky Robinson,author of Reach and CEO of Weaving Influence joins the Twinning Strategy team to talk about the power of generosity in marketing--give your content to build the relationship!

Brian Shapiro of Shapiro Communications joins Elena, Eric and Jeff to talk about how perfectionism impacts corporations and can stifle innovation along with ideas on how to change mindset

Elena, Jeff and Eric interview Stace Casseria of Trust Deep Branding discuss why your brand is a central tenet of your strategy--it is the story you tell your customers, how you connect and create loyalty

Mark DiMassimo of DiMassimo-Goldstein joins the Twinning Strategy team to discuss how marketing can be used to build brands that improve people's lives and improve the world.

Chris Ciavarra of Scotch Game joins Elena, Jeff and Eric to talk about what approaches marketers and companies are implementing or not implementing, and some of the reasons for the disconnect of expectations, willingness to try new things and invest dollars in the industry

Elena, Jeff and Eric talk with Marley Rosario of MJ Ventures about the rise of AI and how it impacts entrepeneurs, students, and non-profits